PANTONE 18-1750 TCX - Viva Magenta Pantone TCX Color

Viva Magenta was the Pantone's color of the Year 2023. It is a bold, vibrant crimson-red tone color. Viva Magenta is a color inspired by the intense red hue of cochineal dye. The carmine dye extracted from the cochineal insect is one of the world's brightest and strongest natural dyes. This vibrant pigment has been used for centuries in textiles, cosmetics, pharmaceuticals, and food coloring. Its popularity stems from its natural origin and ability to create vivid, long-lasting colors.

Pantone Color of the year 2023: Viva Magenta 18-1750 TCX

Pantone describes Viva Magenta as "an unconventional shade for an unconventional time."

The executive director of the Pantone Color Institute, Leatrice Eiseman, said, 
"In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength."

What color is PANTONE 18-1750 TCX - Viva Magenta?

The hexadecimal color code(color number) for PANTONE 18-1750 TCX - Viva Magenta is #BB2648, and the RGB color code is RGB(187, 38, 72).

In the RGB color model, PANTONE 18-1750 TCX - Viva Magenta has a red value of 187, a green value of 38, and a blue value of 72. The CMYK color model (also known as process color, used in color printing) comprises 0.0% cyan, 79.7% magenta, 61.5% yellow, and 26.7% key (black). The HSL color scale has a hue of 346.3° (degrees), 66.2 % saturation, and 44.1 % lightness. In the HSB/HSV color space, PANTONE 18-1750 TCX - Viva Magenta has a hue of 346.3° (degrees), 79.7 % saturation and 73.3 % brightness/value.

PANTONE 18-1750 TCX - Viva Magenta is cool or warm?

The color PANTONE 18-1750 TCX - Viva Magenta is a warm color.

What is the LRV of PANTONE 18-1750 TCX - Viva Magenta? (For interior and product design)

PANTONE 18-1750 TCX - Viva Magenta has an LRV of nearly 12. By LRV value, it is a dark color.

Light Reflectance Value (LRV) is a measure of how much visible light is reflected off a surface. It is a number on a scale of 0 to 100, with 0 being pure black and 100 being pure white. The higher the LRV, the more light the color reflects and the lighter it will appear.

Is PANTONE 18-1750 TCX - Viva Magenta Readable? WCAG Contrast Checker (For digital design)

Check if the color PANTONE 18-1750 TCX - Viva Magenta meets Web Content Accessibility Guidelines (WCAG) standards, minimum contrast ratio standards between text and background colors. The WCAG (Web Content Accessibility Guidelines) provides global standards for readable web content.

WCAG Recommendations - Large Text: above 18pt or 14pt bold. Normal Text: below 18pt or 14pt bold.

• Minimum contrast ratio (AA): 4.5 for normal text and 3 for large text.
• Enhanced contrast ratio (AAA): 7 for normal text and 4.5 for large text.