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Viber Purple Brand Color


Color Name: Viber Purple
Hex Color Code: #7360F2
RGB Color Code: RGB(115, 96, 242)
CMYK Values: CMYK(67%, 67%, 0%, 0)








Table Of Contents


Viber Purple is the official brand color of Rakuten Viber®. Read more about Rakuten Viber® color and brand guidelines here.


What color is Viber Purple?

Viber Purple color belongs to the Purple color family (hue). The hexadecimal color code (color number) for Viber Purple is #7360F2, and the RGB color code is RGB(115, 96, 242).

In the RGB color model, Viber Purple has a red value of 115, a green value of 96, and a blue value of 242. The CMYK color model (also known as process color, used in color printing) comprises 52.5% cyan, 60.3% magenta, 0.0% yellow, and 5.1% key (black). The HSL color scale has a hue of 247.8° (degrees), 84.9 % saturation, and 66.3 % lightness. In the HSB/HSV color space, Viber Purple has a hue of 247.8° (degrees), 60.3 % saturation and 94.9 % brightness/value.




Color Codes - Color Space Conversions


Viber Purple (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY

RGBA - RGB(115, 96, 242)

Red 115 (45.1%)
Green 96 (37.6%)
Blue 242 (94.9%)
Alpha 1 (100.0%)

HSL

Hue 247.81°
Saturation 84.88 %.
Lightness 66.27 %.
LRV ~ 18.4 %
Munsell Color System 9.3PB 4.8/18
XYZ X : 27.28
Y : 18.42
Z : 86.12
YXY Y1 : 18.42
X : 0.21
Y2 : 0.14
CMY C : 54.90%
M : 62.35%
Y : 5.10%

CMYK

Cyan 67%
Magenta 67%
Yellow 0%
Key 0%

HSV/HSB

Hue 247.81°
Saturation 60.33 %.
Brightness / Value 94.90 %.
CIE-Lab L : 50
A : 45.32
B : -71.16
CIE-Lch L : 50
C : 84.37
H : 302.49
CIE-Luv L : 50
U : -2.38
V : -112.66
Hunter-Lab L : 42.92
A : 38.34
B : -88.93




Similar Colors and Paints



Colors similar to Viber Purple (Other - Brand)


#7B68EE
Medium Slate Blue
delta E(ΔE) - 2.60
#5468FF
Nebula Blue
delta E(ΔE) - 5.26
#6A5ACD
Slate Blue
delta E(ΔE) - 5.81
#9457EB
Lavender Indigo
delta E(ΔE) - 6.17




Paint similar to Viber Purple (Other - Brand)


Behr


PPG Paints


Benjamin Moore


Sherwin Williams

#5D6F7F
Distance (SW 6243)
delta E(ΔE) - 13.03
#6572A5
Gentian (SW 6817)
delta E(ΔE) - 13.04
#4E7287
Inky Blue (SW 9149)
delta E(ΔE) - 13.11
#506B84
Denim (SW 6523)
delta E(ΔE) - 13.33







Color Combinations


Viber Purple - #7360F2 Color Schemes and Palettes


Monochromatic Color Palette

Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.


Analogous Color Palette

Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.


Here is the Triadic and Tetradic Color Scheme of Viber Purple. The triadic color palette has three colors separated by 120° in the RGB color wheel and tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.

Triadic Color Scheme Palette

Tetradic Color Scheme Palette

View more Viber Purple - #7360F2 Color Combination



Viber Purple - #7360F2 Opposite Color


#7360F2
#8C9F0D

Viber Purple - #7360F2 Tints and Shades


Viber Purple #7360f2 Shades


Viber Purple #7360f2 Tints






Color Images and Mockup


Mobile app mockup example for Viber Purple - #7360F2 color



Website mockup example for Viber Purple - #7360F2 color



T-Shirt mockup example for Viber Purple - #7360F2 color


Chart visualization example with Viber Purple - #7360F2 color



Viber Purple - #7360F2 Color Images and Patterns


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