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McDonald’s Red Brand Color


Color Name: McDonald’s Red
Hex Color Code: #BD0017
RGB Color Code: RGB(189, 0, 23)
CMYK Values *: 0.00%, 100.00%, 87.83%, 25.88%
Pantone PMS 1795 C



McDonald’s Red is the primary color associated with the brand. McDonald logo uses four colors: McDonald’s Red (PMS 1795C/485U) for the background of the circle, McDonald’s Yellow (PMS 123C/ 115U) for the Golden Arches, white for the dots, and black for the McDelivery wordmark.

What color is McDonald’s Red?

McDonald’s Red color belongs to the Red color family (hue). The hexadecimal color code (color number) for McDonald’s Red is #BD0017, and the RGB color code is RGB(189, 0, 23).

In the RGB color model, McDonald’s Red has a red value of 189, a green value of 0, and a blue value of 23. The CMYK color model (also known as process color, used in color printing) comprises 0.0% cyan, 100.0% magenta, 87.8% yellow, and 25.9% key (black). The HSL color scale has a hue of 352.7° (degrees), 100.0 % saturation, and 37.1 % lightness. In the HSB/HSV color space, McDonald’s Red has a hue of 352.7° (degrees), 100.0 % saturation and 74.1 % brightness/value.


Color Codes - Color Space Conversions


McDonald’s Red (Other - Brand) color codes / color number / color space conversions - HEX, RGBA, CMYK, HSL, HSV/HSB, HYZ, CMY

RGBA - RGB(189, 0, 23)

Red 189 (74.1%)
Green 0 (0.0%)
Blue 23 (9.0%)
Alpha 1 (100.0%)

CMYK

Cyan 0.00%
Magenta 100.00%
Yellow 87.83%
Key 25.88%

HSL

Hue 352.7°
Saturation 100.00 %.
Lightness 37.06 %.

HSV/HSB

Hue 352.7°
Saturation 100.00 %.
Brightness / Value 74.12 %.
LRV ~ 10.9 %
Munsell Color System 7.6R 3.8/15.4
XYZ X : 21.14
Y : 10.88
Z : 1.8
YXY Y1 : 10.88
X : 0.63
Y2 : 0.32
CMY C : 25.88%
M : 100.00%
Y : 90.98%
CIE-Lab L : 39.38
A : 64.24
B : 44.56
CIE-Lch L : 39.38
C : 78.19
H : 34.75
CIE-Luv L : 39.38
U : 126.88
V : 24.45
Hunter-Lab L : 32.99
A : 56.68
B : 19.86


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delta E(ΔE) - 1.85
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delta E(ΔE) - 2.41
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Paint similar to McDonald’s Red (Other - Brand)


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Color Combinations


McDonald’s Red - #BD0017 Color Schemes and Palettes


Monochromatic Color Palette

Monochromatic colors belong to the same hue angle but different tints and shades. Monochromatic color palette can be generated by keeping the exact hue of the base color and then changing the saturation and lightness.

#240004
#57000B
#8A0011
#BD0017
#F0001D
#FF243F
#FF576B
#FF8A98
#FFBDC5
#FFF0F2

Analogous Color Palette

Analogous colors are a group of colors adjacent to each other on a color wheel. Group of these adjacent colors forms Analogous color scheme Palette. Analogous Palette can be generated by increasing or decreasing the hue value by 30 points.

#A600BD
#BD0075
#BD0017
#BD4800
#BDA600

Here is the Triadic and Tetradic Color Scheme of McDonald’s Red. The triadic color palette has three colors separated by 120° in the RGB color wheel and tetradic colour scheme composed of two sets of complementary colors in a rectangular shape on the color wheel.

Triadic Color Scheme Palette

#BD0017
#17BD00
#0017BD

Tetradic Color Scheme Palette

#BD0017
#75BD00
#00BDA6
#4800BD

View more McDonald’s Red - #BD0017 Color Combination





McDonald’s Red - #BD0017 Opposite Color


#BD0017
#42FFE8

McDonald’s Red - #BD0017 Tints and Shades


McDonald’s Red #bd0017 Shades

#BD0017
#AA0015
#970012
#840010
#71000E
#5E000C
#4C0009
#390007
#260005
#130002
#000000

McDonald’s Red #bd0017 Tints

#BD0017
#C41A2E
#CA3345
#D14C5D
#D76674
#DE808B
#E599A2
#EBB2B9
#F2CCD1
#F8E6E8
#FFFFFF




Color Images


McDonald’s Red - #BD0017 Color Images and Patterns


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